Complete Guide To Creating An Ecommerce Funnel

July 9, 2021

Complete Guide To Creating An Ecommerce Funnel

If you’re looking to drive more traffic to your Shopify store, a questionnaire funnel, or quiz funnel, can be an excellent way to do that.

Why use a funnel?

Funnels are shown to increase click through rate by 20% or more. When combined with a discount code, we often see conversions increase by 40% or more.

What makes a funnel work? If a customer receives a recommendation, they are 51% more likely to make a purchase. You are asking questions and presenting the right solution based on their needs.

In traditional ecommerce, you leave it up to the customer to choose your own adventure. Guiding them along the sales process and making helpful suggestions has a huge impact on conversions.

Funnels are also a low cost way to test a completely new advertising strategy for your product.

The prospects of getting a personalized recommendation for a user is powerful in your marketing. They give the customer reason to click on your ad. It’s not unusual for quiz and personalization ads to be your best performers on Facebook or Instagram.

According to Instapage, lack of personalization leads to 83% lower response rates than the average marketing campaign.

Point being, quiz funnels can work incredibly well.

Who gets the best results from funnels?

Multiple, preferential based products.

  • Beauty
  • Fashion
  • Nutrition
  • Hair Care
  • CBD

Foom offers templates for the following products:

  • Apparel
  • CBD
  • Chocolate
  • Coffee
  • Dog Food
  • Fragrance
  • Lashes
  • Men’s Hair Care
  • Men’s Skin Care
  • Nutrition
  • Plants
  • Tea
  • Women’s Hair Care
  • Women’s Skind Care

At this point you know a quiz funnel will be great for your brand. At the very least, it’s worth a shot. Here’s how you get started.

Commit to using it a funnel

If at first you don’t succeed, try again. Know that you might not get it right the first time. That’s okay. Trust the analytics that your funnel provides and work to improve your offer and questioning over time.

Set Goals

Look at your current metrics on page and in your ads. Determine which metrics you would like to improve and by how much. Here’s the common metrics we recommend focusing on.

  • Return On Ad Spend (ROAS)
  • Website Conversion Rate
  • Click Thru Rate (CTR) - A great for brand awareness campaigns.
  • Average Order Value (AOV)

Create The Right Questions

The point of an ecommerce quiz funnel is to help the user determine what preferences are while educating them on your product throughout the process. Leave little nuggets of information in the funnel, so they can understand the true essence of your brand.

Your goal should be asking as few questions as possible to get the right recommendations. This will increase your completion rate and lead to more sales.

Deploy And Iterate

After you’ve built the funnel, deploy it to your website, run marketing campaigns using the funnel, and analyze the results. Keep making changes and optimizing. You can also create multiple funnels for each demographic. Have fun and enjoy having this new tool in your marketing arsenal.

Ready to give quiz funnels a shot for your Shopify store? Try Foom and get started for free.

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